To reinforce your understanding of design principles, you need to undertake a “Design Blitz.” Carry your camera with you this week and take photos of objects, ads, signs, etc. that illustrate at least four of the ten concepts listed below (one photo per concept). Refer to the DesignBlitz resources on the Design Resource page for more information about each of the concepts.

Week 6: Live and Let Design

This week, I was on a hunt for design principles! I found four different principles: color, function, typography, and rhythm.

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The first principle I found was color. This is a poster in my room and I chose this for the Design Blitz because I think the colors work very well together. The poster has a lot of warmer tones like red, orange, and yellow, along with neutral colors like gray and black. The background is even a nice cream, off white color to tie everything together.

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The second principle I found was form/function/message. This no U-turn sign serves as a message to drivers that they cannot U-turn at that intersection. It is simple and to the point, so drivers can quickly identify the message and understand.

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The third principle I found was typography. The font on this mug is beautiful, but trying to read the message can be difficult. The way the words are arranged could be better so that there is less room for confusion. There was good intention behind this design, but I feel like parts the “y” and “l” can make it difficult to read the message, “You’re one in a melon.”

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The last, but not least, principle I found was rhythm. The green and white triangles on this decorative “A” are repetitive. These triangles establish an interesting pattern that, in turn, makes the decoration interesting.

It was fun going around and finding the different principles of design. I did not realize that design is all around us until I actually started to look for it. It’s just like the quote from the article I read earlier this week:

Everything that is not made by nature is designed by someone.

Chip Kidd

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